What is Marketing Maturity?
Marketing maturity is understanding the role of marketing in an organization, no matter the size, and having the tools to make a significant impact to the business in order to drive strategic growth, while monitoring the spend versus return.
That’s a fancy way of saying that a company needs to know WHAT marketing is, and HOW marketing will get more business, while also spending significantly less than you make with your marketing efforts.
A sound strategy is like having a road map to a destination, without one you will get lost.
Ability to Execute
Having easy to use tools that empower you to make changes quickly is essential to any marketing effort.
Understanding who is interested in your product or service, and where they are in the buyer’s journey helps you find the right people, at the right time.
Nurture and Convert
Leads are a nice metric, but they don’t make you money. The ability to turn a lead into a prospect, and then convert to a sale is essential to your growth.
Know Your Unknowns
The Digital Marketing Tactical Decision Framework will help you figure out where you stand right now, what you need to do next, and what a fully optimized marketing effort looks like.
This PDF download will put you in the driver’s seat for your journey.
Start with the One Hour Hero
The One Hour Hero is over a dozen individual business transforming tasks that will make improve your business and turn you from a zero into a hero with practical, tactical lessons that help you actually get things done.