The One Hour Hero
Transform your business in less than 18 hours!
The One Hour Hero is a completely online course. It’s made up of 14 individual actionable lessons, and 15 extra topics that are both to-dos AND step-by-step instructions to help you with your business. Each lesson (along with its topics) is designed to take one hour.
The One Hour Hero was created for business owners, by business owners, with the mission to give your business super powers!
These are the tactics that we have used in our own business to gain insight into our customers, to build visibility for our business, and to get new customers.
These tactics are the same ones that we apply to our clients business as marketing consultants, charging thousands of dollars to implement these tactics.
The world is constantly evolving and it’s becoming harder for small businesses to survive. Online and offline activity is merging, and owners are struggling to keep up.
In the last few years, more retail stores have closed than opened, and the trend seems to be continuing as retailers struggle to adapt, and there are similar stories in every industry.
There are simple things that can be done to compete, but many owners feel overwhelmed. There’s so much information, much of it conflicting; it’s hard to know where to start.
We looked at the problem and designed an easy-to-follow, systematic way to make small changes that will lead to huge improvements.
What You’ll Learn:
Google My Business
Learn how to claim your business listing, why responding to reviews is important, and what information you need to have in order to have an effective listing.
Surveying Your Customers
Find out what your customers want, what they think is great, and most importantly, who will refer you to their friends.
Get Media Attention
Promote your business through local media by sending out press releases, and hyping up your current events. The news is desperate for content.
Facebook for Business
One of the easiest things you can do is set up a Facebook page and use it to promote your store. Learn the best practices for a good Facebook page, and what you need to do to encourage engagement.
Build a Database
Did you know that a database with contact information is a tangible asset for your business? It’s true, and having permission to send your customers emails is essential to any marketing strategy. We’ll show you how.
We’ll show you what a good website accomplishes, help you email your customers (with a template), give step by step instructions on starting a Shopify store, introduce software to make your life better, and so much more!
About the One Hour Hero
The One Hour Hero was built by Brian Garside, an entrepreneur who has been involved in the comics industry for more than 30 years — working in comic stores as a teenager, opening an online store in the 2000s, and running a successful subscription management service for comic shops today. In his day job as the co-owner of a boutique marketing shop, he applies digital strategies to offline businesses.
“I love comic shops, one of my favorite things to do when visiting a new city is to look up the closest comic store and visit it. In the last decade that is getting harder to do, and I don’t want my kids to grow up in a world without comic shops. The One Hour Hero started out as a chance for me to give back to the community that has shaped so much of my life, and a chance for me to share a lifetime of knowledge gathered through years of talking to hundreds of comics retailers, and through decades of working in retail, online, and in marketing.”
These lessons were tested out on a group of 32 comic store owners, and to date those lessons have resulted in new business, new processes, and the ability to survive a pandemic when their peers have folded.
We revisted, reworked, and revised each lesson, adding more depth to some, and fully removing others so that they would become universal must-haves that will work for any business.